YouTube’s Director Mix Tool Helps Create Thousands of Variations of Video ads


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YouTube’s brand new tool Director Mix can now create multiple versions of ads based on a viewer’s profile. It will have a huge impact on consumers ensuring them a personalized experience.

“YouTube is offering to take on the heavy lifting. Director Mix is built to let a marketer upload multiple ad building blocks, like different cuts of commercial video footage, voiceovers, and copy variations – and the tool will automatically create thousands of ads, said Tara Walpert Levy, vice president of agency and media solutions at Google.”

Brands can now derive data from Google’s search history for this ad targeting option. For example, a person who has downloaded a Thai cooking app and used Google Maps to find local Thai restaurants could see an ad for a one-pot cooker on YouTube.

Advertisers can also show different ads in a specific sequence. For example, a brand can show a person three different ads in a particular order to tell a complete story. Advertisers can also make sure that they don’t pound people over the head with the same ad too many times.

“We’re leaning into our success with these tactics, and expanding the range of signals brands can use make its ads more customized,” mentioned Levy.

Imran Pasha

An experienced Digital Marketing Professional working in various SEM and Google Analytics roles since 2006, Imran has worked in wide variety of verticals including travel, finance, automotive, e-commerce, online retail, health care and even promotional product industry. This has resulted in a unique skill set focused on driving high ROI through integrated digital marketing. Imran is a postgraduate in Computer Management. He loves spending time with his family and son Omar. He is an ardent follower and a keen analyst of Cricket.

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