A progressive web app provides users with amazing web experience. It works on any device regardless of the browser, responds quickly to user interaction, works with low-quality networks and best of all, it is served via https to prevent prying.
Having said that it is equally essential that your progressive web app is linkable and indexable so that users can discover it easily in the search engines. So, featured here are a few guidelines you can follow to get your progressive web app at the top of the results:
- Use History API for URLs
The history API allows users to update the URLs without the need for fragment identifiers. Since fragment identifiers (# or #!) are not compatible with a few web tools, frameworks, and protocols. Users need to provide clean URLs as https://www.example.com/product/25/ and avoid https://www.example.com#product25/.
- Apply Canonical URLs
When using the same content under multiple URLs, it is a good idea to mark one page as canonical. Make other pages that duplicate this content to refer the canonical. You can use the tag: <link rel=”canonical” href=”https://www.example.com/your-url/” /> in pages which mirror the same piece of content.
- Always Aim for Multiple Devices
Making your site responsive is the need of the hour. It gives your users the best website experience irrespective of the devices they use. A responsive site means design, margins, fonts, buttons, design and paddings scale automatically based on the individual devices and screen resolutions. Also, avoid using high-resolution images as they take a long time to download and affect the scroll performance.
- Add Features Iteratively
Add features to the website iteratively because you’d be able to observe the impact of the change as the feature gets added.
- Verify Schema.Org Metadata Is Correct
Use Google’s Structured Data testing tool to check if your Schema.org metadata is correct. Check for any errors in the data and avoid a data type that doesn’t match your page’s content.