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“Mobilegeddon” and PPC 

Now that mobile friendliness has become an obligatory and a crucial factor in organic listings of mobile search, think tanks say that paid search will also join the bandwagon soon.With Google making changes in Ad Rank formula to include ad extensions, mobile-friendliness is sure to gain more prominence in the near future. Continue reading

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Using Paid SEM

The two important ways through which you can drive, traffic to your website are via SEO (Search engine Optimization) and SEM (Search Engine Marketing). While most use these terms interchangeably as they, both deal with keywords, SEO and SEM are fundamentally very different. Continue reading

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