Relaunching a website is never easy. You have to take into account a lot of things like – keywords, content, customer experience and even the technical challenges that might arise during integrating plugins and web platforms. However, there’s one more important element that must not be overlooked at any cost – an SEO audit!
Performing an SEO audit for a relaunching website is different from than the general SEO audit. The reason behind it is that you have two websites in front of you – the older version of the website and the yet be launched one. Since the new website is difficult to access online, performing its SEO check can become a daunting task. So here are a few tips you need to follow to ensure your website works smoothly.
- Review your tracking
If you are using Google to divert traffic to your website, then make sure that your web analytics is correctly tracking the data from the earlier version to the new website. Put the tracking code on every page of your website and see to it that the script is correct. If you are using Google Analytics, use Google Tag Manager to edit the tags.
Also, add annotations to gain better insights on – offline campaigns, competitor activities, recent developments, tracking issues and lots more.
- Review technicalities
If you could access your website for some time, then test your page load speed. You can use Google PageSpeed Insights tool to check the page load score and obtain details for enhancing the page speed. If you are changing your server or web host, then compare the performance of the first server with the current one.
Also, check if your site is responsive for mobile sites. Most of the time, mobile site’s responsiveness gets affected due to design implications. So, make sure to create banners and images that are in compliance with mobile sites. Add schema to your site pages. Though they won’t help you rank, they will definitely help show your site more prominently in the SERPs.
- Review your web content
If you are rewriting the web content, try to incorporate keywords which you want to optimize and remove those that are no longer relevant. Edit the required title tags and meta description. If you are changing the URLs, then make sure 301 redirects are in place.
- Monitor the traffic
After your site goes live, monitor your traffic, and compare it with the earlier data to ensure your SEO is sailing smoothly. If you see any dips, diagnose the issue. The drop in the traffic can be due to deleted web pages, improper 301 redirects, slow page load and image sizes.
To sum it up, relaunched website is a great way to enhance your on-page optimization and keep your business ahead of the competition. Webmasters need to envision the challenges forehand and take suitable steps to ensure the relaunched website generates the traffic and revenue for their brand!