There is a huge tug-of-war taking place between major social media platforms to attract online followers. Whether it’s Facebook, LinkedIn, Twitter or any other platform, each site is focusing on providing users with improved personalised results in an effort to gain loyal followers.
Pinterest was in the news recently for a new feature – it has started serving customers with gender-specific results. With the new search feature, Pinterest can showcase customized search results for a variety of products. For example, a guy looking for a pair of sneakers won’t have to browse through high heels or ballet shoes! The customized search results will ensure users spend meaningful time on Pinterest. This move is perceived as an effort to attract more male followers. A recent study by Pew Research revealed that around 71% of Pinterest users in the US are women. To know more about what Pinterest has to say about this recent update, visit http://blog.pinterest.com/post/108932651209/search-is-getting-smarter What do you think of this recent update? Will it help the site gain more male followers? Do let us know by posting your comments below.