Mobilegeddon hailed as the next big thing is up and running quietly. The results we see now might not be devastating enough as SEO pundits had forecasted a few days back, but what I would like to say is that only a few sites went mobile-friendly and many others are still to follow the route. So the indexing will take more time but gradually mobile friendly sites will rule the search charts.
As of now, irrespective of whether your site was affected by the mobile update or not, there are certain things that mobilegeddon has taught us:
- Mobile sites have become an indispensable part of the digital marketing landscape. 1/3rd of the web traffic comes from mobile devices. Mobile offers marketers many ROI opportunities such as real-time location targeting, click-to-call function and 24/7 access.
- Some businesses rushed to create a mobile site and ended up with a site that lacks in technicalities. Most sites face the issue of re-direction and because of that, Google could not index the pages. But that does not mean the end of the world. You can get your site right.
- Google wants to provide best experience to users regardless of the devices they use to search the query. So if you have missed the boat, make have an optimized mobile site to get the rankings back.
- Though content is the king, lengthy content will affect conversion. If a user has to scroll down the screen endlessly to read the content, it will put him off.
So instead waiting for the shoe to drop, keep moving and just focus on improving the user experience and search engine will come around.
Also read about ‘Optimize Your Mobile Sites Before ‘Mobilegeddon’