A recent article which appeared in The Wall Street Journal reported that some publishers are not happy with Google’s AMP pages as they are not fetching them much advertising revenue. Publishers also say that though AMP pages load quickly, they still don’t have the complete authority over their ads.
Google inaugurated AMP pages a year ago to make mobile content more user-friendly. It also helped improve the mobile content for publishers, consumer platforms, creators, and users. AMP pages are stripped down versions of articles of renowned publishing companies including The Wall Street Journal CNN, The Guardian, Hearst, Vox Media, the Washington Post and the New York Times.
AMP pages’ load in just one sec and utilize only 1/10th the data as compared to other pages. Since last few months, Google started including more links to AMP pages in mobile searches. This has led to more traffic being directed to those AMP pages, thereby affecting traffic to publishers’ sites. The search engine said it would soon introduce AMP search results across search engine pages.