The AMP project, which is already making waves in the web world is due for release early next year. This upcoming project is perceived as a direct threat to Facebook’s ‘Instant Articles’.
AMP is an open source initiative by Google that would allow publishers to create mobile optimized content and host it instantly anywhere. The architectural framework of the AMP is built to enhance the loading speed of web pages. What’s more, it comes included with analytic tools.
David Besbris David Besbris (Vice President of Engineering, Google Search) and Richard Gingras (Head of News, Google) said that the search engine would be sending traffic to the users AMP pages in Google Search early next year.
Thousands of publishers across the world, including BBC, Sankei, New York Times, News Corp, Washington Post, Thrillist, Slate, The Next Web and Twitter have already expressed their interest in this project.
Over 4500 developers are already following AMP on the engineering discussion hub on GitHub. With mobiles overtaking desktops as an indispensable tool to perform searches, it’s a no brainer why Google intends to improve the experience for users.