Google Webmaster tools will now be called as Google Search Console. The tool, which was launched almost ten years ago, offers free web services to webmasters. The tool allows search marketers perform several tasks that would enhance the visibility of their websites.
Michael Fink, Product Manager of Google Search Console said that the webmaster tools are not limited to webmasters only. They are used by small businesses, SEO experts and lots of other individuals who keenly follow search trends. Hence, Google decided to change to Google Search Console.
Here’s an excerpt of what Fink wrote on blogspot
“It turns out that the traditional idea of the “webmaster” reflects only some of you. We have all kinds of Webmaster Tools fans: hobbyists, small business owners, SEO experts, marketers, programmers, designers, app developers, and, of course, webmasters as well. What you all share is a desire to make your work available online, and to make it findable through Google Search. So, to make sure that our product includes everyone who cares about Search, we’ve decided to rebrand Google Webmaster Tools as Google Search Console.”
He further stated that the team would be rolling out improved branding across the product.