Google Webmaster Tools Rebranded as Google Search Console


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Google Webmaster tools will now be called as Google Search Console. The tool, which was launched almost ten years ago, offers free web services to webmasters.  The tool allows search marketers perform several tasks that would enhance the visibility of their websites.

Michael Fink, Product Manager of Google Search Console said that the webmaster tools are not limited to webmasters only. They are used by small businesses, SEO experts and lots of other individuals who keenly follow search trends. Hence, Google decided to change to Google Search Console.

Search Console

Here’s an excerpt of what Fink wrote on blogspot

“It turns out that the traditional idea of the “webmaster” reflects only some of you. We have all kinds of Webmaster Tools fans: hobbyists, small business owners, SEO experts, marketers, programmers, designers, app developers, and, of course, webmasters as well. What you all share is a desire to make your work available online, and to make it findable through Google Search. So, to make sure that our product includes everyone who cares about Search, we’ve decided to rebrand Google Webmaster Tools as Google Search Console.”

He further stated that the team would be rolling out improved branding across the product.

Sunil Prajapati

He is an alternative medicine graduate and qualified Web Technologies professional. He has nearly a decade of experience in clinical practice, healthcare IT and digital marketing. Sunil’s earlier ventures include offline and online applications for healthcare industry. After his family and son, he loves most fitness, food and reading. He is looking forward to bettering his personal best time in completing the half marathon.

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