Google Updates AdWords Best Practices Page


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Google has updated its best practices page on March 19, to help users learn AdWords and create effective ad campaigns.

The new was announced in Google+ saying, “Check out the newly redesigned Google Best Practices website ( BP). Google Best Practices offers strategic advice and recommendations on how to improve the performance of your AdWords campaigns. Let us know what you think of the new site!”

Following are the components, which Google has included in Best Practices Page for users to gain deep insight into their performances.

  1. Keywords And Targeting

Google has laid emphasis on picking up right keywords as it helps users reach out to right customers and expand business. The section also shows how users can target ads to customers who are interested in their products and services.

  1. Ads

Users can learn how to write effective ads, measure the quality of ads and deliver ad extensions alongside the ads.

  1. Bidding

How to adjust bids based on budget, save time and align the bids with business goals.

  1. Display

Users can learn about programmatic remarketing using AdWords display so that users can engage visitors with personalized ads even after they leave the website.

  1. Mobile

Right from effectively engaging mobile users with AdWords, driving downloads of mobile apps to driving phone calls to business to optimize success, users can learn here about how they can market to the user base.

  1. Shopping

This guide explains user as how to structure effective campaigns, create quality feeds and simplify the shopping experience on mobile.

  1. Reporting and Analysis

Analytics is an important feature of Google AdWords that offers insight about how well a campaign is performing.

For more information, visit



Rituraj Borooah

Doing all things Internet Marketing since 1996. An avid student of Internet Marketing, he enjoys life on the bleeding edge of Digital Marketing Tools Trends & Techniques. A devout husband and father, he loves Tennis, Gym, Books, Movies (a lot of it!) and being weekend family Chef! Presently, he is on a weight loss spree.

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