Google is back at it again – penalizing the spammy sites. On Wednesday, Google announced that it has penalized a Japan-based company for violating A.
It seems the company was involved in buying, selling and trading links with an intention of boosting rankings in SERP.
The blog post which is in Japanese suggests that links were created by SEOs for client sites. The translation reads:
“As part of this effort, Google this time, in order to operate illegally search result link program has undergone a countermeasure against some of the site network of the Japanese had done the buying and selling of participating in the link. Among this is because it was also included sites that repeatedly Webmaster Guidelines violation, was subjected to severe measures than normal in some cases.”
SEOs who think their sites have been impacted by the Japanese link network, then check in Google Webmaster Console to see if there’s any manual action for that link. If you don’t see one, then you’ll have to wait for few days more for action to show up. In such case, it would be wise to prepare for a disavow to get rid of low-quality links.
In the follow-up advice, Google has asked companies to check with their Subcontractors, Ad agency or SEO company to see if they are violating Webmaster Guidelines.