Bad links have always been a concern for online marketing specialists. After the rollout of Penguin algorithm, rankings of most websites were suppressed as Google emphasized the use of quality backlinks.
The message was clear – if you used bad links to augment your ranking in search engines, then Google will not show your website in its search results.
Logging into the disavow tool, Google warns you by displaying a stern message:
“If you believe your site’s ranking is being harmed by low-quality links you do not control, you can ask Google not to take them into account when assessing your site. You should still make every effort to clean up unnatural links pointing to your site. Simply disavowing them isn’t enough”
The following conversation on Twitter between SEO specialist Josh Bachynski and Matt Cutts, Head of Google’s Webspam team, sheds more light on the debate.
josh bachynski (SEO):
do you have doubts the disavow would help for penguin? there is a rumor going around a googler said it wouldn’t CC @mattcutts
Matt’s support of disavows for Penguin is a positive step towards dealing with such algorithmic updates. It ensures you are better prepared for the uncertainties that come along with such updates.
To conclude, it is up to you to decide whether to opt for disavows, to actively remove bad links or wait for the next algorithmic update. Google has confirmed that it will come up with a new system so that refreshes happen quickly and users stay informed about their website’s status.
What is your take on this? Do you know of any site that has improved greatly after disavowing? Do let us know by posting your comments below.