With major social media sites joining the bandwagon of ‘buy’ button, the option for users to make the purchase will always be on.
Image sharing site Instagram has announced that the buy button will feature alongside the product image. Pinterest has said that they are coming with a larger strategy to engage users.
Nathan Hubbard, Twitter’s head of commerce, said in an interview, “We want to be a bridge between a consumer wanting something and getting it. Conversations are happening every second on Twitter with artists, charities, and consumers and many of those conversations are leading to transactions already.”
Facebook is also testing a buy button on its ads. Google has also recently confirmed that their ‘buy’ is coming soon. Omid Kordestani, Chief Business Officer of Google said, “There’s going to be a buy button. It’s going to be imminent.” The buy button would appear in Google’s paid product listing ads.
The buy button will offer users’ the ability to access information, view products and prices offered by different brands but most importantly, with people preferring to buy products through mobiles, the social media sites will soon become a potential marketplace for retailers.