BlackBerry Leap- A New Smartphone Unveiled At MWC

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BlackBerry launched a new smartphone –BlackBerry Leap at Mobile World Congress (MWC) in Barcelona. The phone will be available to users in the United States and Europe in April. The cost of the phone will be $275.

The Leap works on OS 10.3.1, features an 8 MP rear camera, a 1.5 GHz Qualcomm processor, 2800mAh battery, 16 GB of internal storage and 2GB of RAM.

The company also intends to launch three more smartphone models in the next few months. BlackBerry Chief Executive, John Chen while addressing the media said, “We don’t have a code name for it, but I call it The Slide, It will come sometime this year.”

By launching new mobile devices, the company aims to regain its waning popularity. BlackBerry launched BlackBerry Z3 last year at MWC, which was priced $200. However, it failed to make an impact. Last year, BlackBerry sold roughly 7 million smartphones while its competitor Apple sold more than 74.5 million smartphones.

This one-time popular mobile company had announced earlier this week that it is expanding its cross-platform strategy by offering BlackBerry Hub and virtual keyboard to different platforms such as iOS, Windows and Android.

Miten Parikh

A passionate Internet marketing and search geek, Miten thinks businesses looking to succeed and grow must not ignore the Internet as a channel for branding, marketing promotions and sales. He started Rise IT and Digital Marketing just to do that. Miten is a computer engineer, finished graduate school in Information Sciences from Drexel University. He enjoys photography and loves spending time with his family whenever he can.

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