Bing’s Latest Upgrade –The Unified Device Targeting


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Bing marketers can now target their ads to smartphones along with tablets and desktops.Instead of creating different campaigns for every device, users can set up a single campaign, which will then automatically reach audience using any device.

However, if you are targeting your ads to tablet users for the first time, then see to it that your website is compatible with such devices.

bing udt

Source: advertise.bingads

Bing Ads won’t be making any amendments in the quality score. Also, bids and adjustments will remain the same. For example, a smartphone targeting ad having a bid of $1 and a modifier above 50% can be imported, in the same way as before. Since, conversions on tablets take place within a range of 15% to 20%, -100% bid adjustments are not available. However, bid modifiers of 300% to -100% are available for smartphones, allowing users to omit smartphones from the campaign. Users can also set their ad preferences to “mobile-preferred’.

For more details about how to use UDT, visit

Imran Pasha

An experienced Digital Marketing Professional working in various SEM and Google Analytics roles since 2006, Imran has worked in wide variety of verticals including travel, finance, automotive, e-commerce, online retail, health care and even promotional product industry. This has resulted in a unique skill set focused on driving high ROI through integrated digital marketing. Imran is a postgraduate in Computer Management. He loves spending time with his family and son Omar. He is an ardent follower and a keen analyst of Cricket.

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