YouTube’s brand new tool Director Mix can now create multiple versions of ads based on a viewer’s profile. It will have a huge impact on consumers ensuring them a personalized experience.
Here’s an update that was long impending from Google’s – Google Adwords will no longer support adding or editing of ads using the Standard Text Ad format after January 30th. Continue reading
Bing has made ‘Expanded Text Ads’ available to all advertisers. Users will now be able to create ETAs with Bing Ads Editor, Bing Ads API, and Bing Ads Web interface. Continue reading
Bing has announced the release of “Shared Budgets” in Bing Ads, a feature that will help Bing Ad advertisers simplify managing their daily budget. Continue reading
Advertisers will now be able to edit the conversion tags in Google AdWords to capture an order ID and ensure that the conversion is not counted as a new conversion. Continue reading
It has been confirmed. Google is removing ads that feature on the right-hand side of its search results. The ads will be available to put up only on the top and/or bottom of the page. Continue reading
Google has announced that its Adwords App is now available for iOS users globally. Users can use the app to monitor – the campaign performance, CTR, CPC, change and adjust bids, get real-time alerts about billing and ad status through iOS devices.
Google Adwords has introduced ‘Custom Formulas’ to custom columns. Users can now apply these functional formulas for the metrics they have set up in the interface reporting. Continue reading
Effective SEO and PPC campaigns are essential to deliver relevant traffic to your website. However, if your website is not appealing and interactive enough, then potential customers will not convert. Here are a few tips that will help you increase conversion rates: Continue reading
Before Panda and Penguin happened, press releases (PRs) were considered an integral part of SEO Continue reading